Capture hearts, and you’ll capture loyalty, engagement and donations.
Services designed to support your goals.
Raising money, building real connections, and reaching the right people isn’t just important, it’s everything. That’s why we offer a full suite of branding and marketing services to help you do exactly that. For many organizations, we are the marketing department. From brand strategy and identity to campaigns, digital, PR, social, and development support—we have the goods and decades of experience to help you thrive.
Brand Strategy and Identity
Brand strategy and identity building includes hearing from you, your board, staff, constituents and donors, followed by analyzing quantitative data and learning your target’s competitive options. A strategic plan is devised to outline how to differentiate and better establish the organization’s brand identity, personality and voice, define its vision, mission, core values, and target audience profile(s). Key areas for growth and opportunity are defined, including benchmarks with clear measurable objectives. Often, a brand guide is created or evolved including logo design, usage guidelines, slogan, color palette, fonts, image usage, and templates for advertising, presentations, collateral, digital marketing and social media.
Children’s Cabinet of Nevada
Valley Presbyterian Hospital
Campaign Development
Campaign development includes a comprehensive planning and strategizing process to create a focused fundraising or awareness initiative. We identify the intended target audience(s) we wish to reach, craft compelling campaign messaging, outline specific goals, select appropriate communication channels, and develop tactics to effectively engage supporters, then generate and track donations to achieve the organization’s mission objectives. Fresh positioning, key messaging and images in the form of vision scaping or story boards are developed to show how your non-profit can stand out, build recognition and donations. Tactical channels are determined based upon the strategic plan and available budget.
Digital Marketing
- Website design, development and maintenance
- Targeted email marketing campaigns to build relationships, donations, advocacy and leads.
- Online video and audio content development for your website, e-marketing, podcasts and social media.
- Google Analytics 4 for collecting data from websites and apps to optimize campaigns for events and initiatives.
- Search engine optimization (SEO) to improve content to increase visibility and ranking in search results.
- Pay-per-click (PPC): Placing advertising on websites and search engines (paying when a user clicks).
- Mobile marketing to channels unique to smartphones.
Public Relations
Public relations is the strategic practice of managing communication and relationships with the public, including donors, volunteers, media and the community. It raises awareness about your mission, builds trust and attracts support through storytelling, press releases, media outreach, social engagement in the effort to secure funding, advocacy and volunteerism for programs. Our public relations experts act as spokespeople for your organization to provide substantial media exposure, speech writing services, media training, identification and acquisition of speaking opportunities, and building brand and managing presence at events. Crisis management is also a valuable function of public relations.
Social Media
Social media includes specific online platforms that allow users to create, share, and interact with content based on shared interests. This includes text, images, and videos, to connect with and support your cause and build virtual communities. The goal being to essentially build communities, advocates, supporters, facilitate communication and information exchange between people on the internet. Popular examples include Facebook, Instagram, X, YouTube, Linked In and Tik Tok. User-generated content, real-time communication, video-streaming, photo-sharing, are all employed to create and build connections. It is a fantastic channel for event notification, fundraising drives, influencer marketing, and the launch of initiatives and programs.
Development & Outreach
Development and outreach involves originating a strategic plan that actively supports sourcing potential and current sponsors (companies or organizations providing significant financial support) and donors (individuals giving financial contributions) to solicit their support for a cause, event, or organization. This is most often accomplished through personalized communication, customized presentations and engagement strategies to cultivate donor stewardship and encourage continued support and giving. Typically, corporate, community and faith leaders, government officials and business influencers are engaged. Our services include crafting compelling “case for support” documents, development of donor-advised and endowment funds, and proposal writing for grant application.
Media Planning & Buying
We collaborate closely with you to understand your goals, target audience, and budget, creating a strategic media plan that amplifies your mission. Using the industry’s most advanced tools, we conduct thorough audience and competitive research, exploring behaviors and media consumption trends to uncover actionable insights. We excel in navigating today’s extensive media landscape, leveraging deep experience to achieve meaningful results. Services include Out of Home (OOH), TV, Audio, Influencer and Experiential Marketing, Digital Media (Paid search, social, programmatic) and Direct buys with publishers.
TorchLight Marketing
Grant Management Associates
Grant Management & Proposal Development
Every mission deserves momentum — the forward energy that turns purpose into measurable impact. That’s why Branding for Humanity and Grant Management Associates (GMA) have joined forces to give nonprofits the strategic lift they need to move from vision to velocity. For over 15 years, GMA has powered growth for more than 500 clients, helping them secure over $2 billion in competitive grants with a 90% success rate. Our counsel and grant writing services transform the way nonprofits communicate, connect, and catalyze change. Together, we help organizations find their voice, amplify their message, and secure the funding that sustains their impact.